Comments on: [ASK AN EXPERT] What are Predictive Analytics for Planned Giving?

By: How you can Cease Leaving Cash on the Desk - Wao Technology

How you can Cease Leaving Cash on the Desk - Wao Technology — Tue, 01 Mar 2022 20:43:54 +0000

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By: How to Stop Leaving Money on the Table - Clairification

How to Stop Leaving Money on the Table - Clairification — Fri, 25 Feb 2022 03:31:50 +0000

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By: Linda Garrison, CFRE

Linda Garrison, CFRE — Sat, 01 May 2021 00:25:41 +0000

Claire, great comments. May I add that a true predictive model uses the people in the database who are already legacy donors, major donors or whatever the model’s target. The model is built after screening. The statistician then calculates the weight of various factors and applies the most strong common factors to the rest of the database. The file is then broken into deciles (10 bundles of an equal amount of donors) and finds those who most resemble the existing donors. You’re right about screening for sure. Screening provides some guidance, modeling a bit more, but the real art of development is relationship building.