Silent auctions are a great fundraising event format if you want a unique way to engage your donors. These highly interactive experiences allow your nonprofit ample time to engage with supporters face-to-face.

This guide covers the following tips and steps to help you run a successful silent auction:

• What is a silent auction? 
• Why should your nonprofit host a silent auction?
• 10 steps to run a silent auction

First, let’s define exactly what a silent auction entails to give you a better understanding of how these events work.

Final thoughts

Planning an auction is hard work, but as a special event that engages and excites your guests, the payoff is well worth it. If you’re looking for even more tips to help you host a successful event, here are a few blog posts to check out:

• The Ultimate Nonprofit Event Planning Checklist for Success. Use this additional event planning checklist for any nonprofit event your organization hosts.
• 100 Themed Silent Auction Basket Ideas for Fundraisers. Review effective auction basket ideas in this comprehensive roundup.
• The Power Of Storytelling: Transform Your Fundraising Events. This storytelling guide will teach you how to add emotional depth to your fundraising events.

The post How to Run a Silent Auction: 10 Simple Steps for Success appeared first on Bloomerang.

In this guide, we’ll review the most effective raffle basket ideas in the following sections:

• Raffle basket FAQs
• Food and beverage raffle basket ideas
• Sports and leisure raffle prizes
• Raffle basket ideas for kids and families
• Seasonal raffle basket ideas
• Inexpensive raffle prize ideas
• Tech raffle prize ideas

Choosing the right raffle prizes for your audience will help add extra value to your nonprofit events, encouraging supporters to continue participating in your fundraising initiatives. Let’s start by answering a few frequently asked questions to understand how raffles function.

Food and beverage raffle basket ideas

Foodies will be thrilled to participate in your raffle when they can receive an amazing food or beverage basket as a prize. Here are a few delicious ideas for food-related raffle prizes:

• Wine basket. Fill a basket with a variety of fine wines, including whites, reds, and everything in between! Search for valuable vintage bottles or unique varieties donors may not have tried yet.
• Charcuterie basket. Charcuterie boards are flat surfaces covered with meats, cheese, nuts, jams, crackers, and other appetizer snacks. Include all of these items in a charcuterie basket to help one lucky winner host their best dinner party yet.
• Pastry basket. Partner with a local bakery to create a basket of fresh pastries, such as donuts, croissants, cookies, and muffins.
• Gourmet chocolate basket. Appeal to the chocolate lovers at your event with a basket featuring unique or artisan chocolates.
• Coffee basket. Include several coffee varieties, along with cute mugs, to impress the coffee connoisseurs in your audience. Consider also including gift cards to local coffee shops to allow the winner to try new spots in your community.
• Local goods basket. Partner with a variety of local businesses and restaurants to fill a local goods basket. You may receive items like artisan olive oil from a local shop, fresh bread from a bakery, and handmade candles from a nearby artist.
• Personal chef prize. This prize involves a free meal cooked by a local professional chef at the winner’s home. Connect with the head chef at a renowned local restaurant to ask if they’d be willing to donate their time to support your cause.
• Tea time basket. This package could include a variety of teas, along with mugs and jars of honey. Add an electric tea kettle or vintage teapot to make this prize even more valuable.
• Picnic basket. Provide everything supporters need to host a fun and relaxing picnic, including a blanket, tablecloth, plates, utensils, napkins, and flowers. Throw in a gift card to a local artisan grocery store so the winner can pick up food and drinks for their picnic.

Wrapping Up

Hosting a raffle is an effective way to add more excitement to your fundraising events and give supporters the chance to win a valuable prize in exchange for their support. All of these raffle ideas will help boost ticket sales and secure more revenue for your cause.

And if you’re ready to take your event planning to the next level with user-friendly software to manage fundraising, Bloomerang is here to help. Contact us for support ahead of your next event.

Looking for more information to host a successful event? Start with these additional resources:

• How to Run a Silent Auction: 10 Steps for Success. Nonprofits commonly hold raffles during other fundraising events, like silent auctions. This guide will help plan an engaging and successful silent auction event.
• 40+ Unforgettable Live Auction Items that Sell Well. Interested in hosting a live auction, or looking for more fundraising event prize ideas? Check out this guide to effective live auction items and packages.
• Bloomerang + Qgiv. Learn about Bloomerang’s partnership with Qgiv and how you can leverage these platforms to plan well-organized events and raffles.

The post 33+ Raffle Basket Ideas to Wow the Crowd & Win Support appeared first on Bloomerang.

The art of selective invitations

We used to cast a wide net for every fundraising event invitation, welcoming everyone who bought a ticket. Those days are gone. Thanks to integrated donor CRMs, it’s now easy to segment and invite those individuals whose philanthropic history and capacity to give align with the organization’s goals. This precision guest selection ensures that every event offers an opportunity to foster deeper connections with potential high-impact donors. We’ve heard from some fundraisers that their galas flop, and they can’t figure out why. Well, the answer is that they’re not inviting the people who can afford to give generously.

Here’s how to do it now.

Using tools like Bloomerang and DonorSearch, you can now access a wealth of data to curate a guest list for your event or gala. These platforms offer insights into donors’ giving history, wealth indicators, and philanthropic interests, enabling your organization to identify and engage potential donors most likely to support your cause. This data-driven approach not only enhances the effectiveness of fundraising events—in-person, online, or hybrid—but also streamlines the planning process.

The goal of a large gala is different from a luncheon event, an online auction, or a bikeathon. So, segmenting the donors you invite to each type of event is crucial! It may seem like a brand-new idea, but it’s a foundation of modern marketing.

Case study: The power of curating your events list

Does curating a fundraising event really make a difference? The Pan-Mass Challenge (PMC) exemplifies the power of strategic guest list curation. By focusing on a dedicated group of cyclists who are passionate about supporting the Dana-Farber Cancer Institute, PMC has consistently achieved remarkable fundraising success. Their targeted approach, honed over 44 years, has cultivated a community of supporters that have raised more money for charity than any other athletic event nationwide.

In 2020, The PMC raised an impressive $50 million during its Reimagined event, contributing $767 million over 41 years. In 2021, The PMC set a fundraising goal of $56 million. In 2022, an innovative challenge from an anonymous couple matched every rider’s registration fee dollar for dollar, up to $2 million, boosting that year’s donation to Dana-Farber.

The PMC’s impact extends beyond mere numbers. It unites thousands of riders, volunteers, donors, and supporters worldwide into a collective fight against cancer. Participants ride in honor of loved ones affected by cancer, or as cancer survivors who serve as Living Proof® of the PMC’s mission.

By carefully curating its event audience, the PMC not only raises significant funds but also makes a meaningful impact in the battle against cancer.

Practical steps to curate a guest list

Your goal is to assemble a diverse and influential audience that contributes to the event’s overall success in fundraising, support, and overall impact. Here’s how to curate a guest list for your gala:

• Define your goals. Start by clearly defining the objectives of your event. Whether raising funds, increasing awareness, or celebrating achievements, your goals will guide your guest list.
• Identify key supporters. Use your CRM to identify individuals who have demonstrated a strong affinity for your cause. This includes major donors, board members, volunteers, and anyone who significantly impacts your organization.
• Segment and personalize. Segment your guest list based on their giving history, engagement level, and capacity to contribute. Tailored invitations ensure that your message resonates, increasing the likelihood of attendance and support.
• Leverage technology for insights. Use DonorSearch and Bloomerang to gain deeper insights into your donors. These tools can help you identify hidden potential among your supporters, ensuring you invite those most likely to contribute to your event’s success.
• Invite inspirational donors to inspire giving. These individuals can kickstart donations by others by contributing generously themselves. Their action sets a powerful example and fosters a vibrant culture of generosity, making it a key strategy in achieving your event’s financial goals.
• Involve your board. Collaborate with board members and event committees to tap into their networks. Board members often have valuable connections and insights into individuals who may be passionate about supporting your organization.
• Engage and follow up. After the event, continue to engage with attendees. Express your gratitude and share updates on the impact of their support and information about ongoing initiatives. Continuous engagement helps build lasting relationships that are crucial for your fundraising efforts.

Remember, curating a guest list is not just about numbers; it’s about creating a community of advocates and supporters genuinely invested in the success of the event and your organization.

Regularly review and update your guest list strategy based on your nonprofit’s evolving needs and goals.

Beyond the guest list: Integrating volunteer management to mobilize a dedicated team

An often overlooked aspect of event success is a dedicated volunteer team. Volunteers not only help run the event smoothly but act as ambassadors for your cause. Integrating volunteer management with your donor engagement strategy can enhance the overall experience for everyone involved. Platforms like Bloomerang Volunteer offer comprehensive tools to recruit, train, and manage volunteers across your organization, aligning their efforts with your fundraising goals.

Bringing it all together

Curating your guest list is more than an item on a checklist; it’s a strategic endeavor that can significantly elevate your nonprofit’s events. By combining a clear understanding of your goals with the power of data-driven insights, you can create events that not only celebrate your cause but also advance it. Integrating sophisticated CRM tools along with a thoughtful approach to engagement invites a new era of fundraising success—where every gala, auction, or bikeathon becomes a cornerstone of your nonprofit’s growth and impact.

In this dynamic landscape, the ability to harness the generosity of your community through strategic planning and engagement is not just an advantage—it’s a necessity. Let’s embrace these insights and tools to create unforgettable events that inspire generosity and foster a lasting impact.

We’d love to hear from you. Share your experience of this important subject below.

The post Elevating Nonprofit Events: A Strategic Guide To Guest Curation appeared first on Bloomerang.

The power of stories

Why stories? Stories have a unique capability to connect deeply with people. In a world bombarded with information, a well-told story cuts through the noise and resonates with the heart.

1. Pattern recognition: A storytelling superpower

Our brains are wired to recognize patterns. Stories, in their essence, are patterns that help us navigate the complexity of the world. When we hear a story, it’s not just information we’re processing; it’s an experience we’re living.

2. Relatability: The heart of engagement

Think about the timeless appeal of fables. They’re not just entertaining; they’re relatable. They allow us to see ourselves within the narrative, making the lessons they impart deeply personal and impactful.

3. Collective experience: Building community through stories

Research from Princeton University shows that when we share stories, our physiological responses align. This synchronization isn’t just fascinating; it’s the foundation of community-building. When your donors listen to the same story, they’re not just understanding your mission; they’re becoming a part of it.

Amplify impact through storytelling

Storytelling in fundraising isn’t just about what you tell; it’s about how you tell it. Here are some strategies:

Use video storytelling: Videos can visually bring your mission to life, offering a dynamic way to engage donors, especially when direct involvement isn’t feasible.

Show, don’t just tell: Illustrate the impact of your programs. Let the stories demonstrate the difference your organization is making.

Make stories shareable: Shareable stories extend your reach, turning your donors into ambassadors for your cause.

The story of Princess Clementine

At a Make-A-Wish fundraising dinner, guests witnessed the heartwarming story of Princess Clementine, a young girl with a critical illness whose dream was to be a princess for a day. The event was transformed into a fairy-tale setting, complete with twinkling lights and magical decorations.

As the highlight of the evening, Clementine, dressed in a beautiful princess gown and sparkling tiara, made a
grand entrance. Her joy and excitement were infectious as she waved her magic wand, surrounded by the enchanted atmosphere of the ballroom.

The impact of this event went beyond fundraising. The guests were deeply moved by the experience of seeing Clementine’s dream come true. This emotional connection turned every one of them into storytellers; storytellers who could now share the tale of Princess Clementine with others, extending the reach and impact of Make-A-Wish’s mission.

The story of Princess Clementine illustrates the power of storytelling in fundraising, showing how a personal and heartfelt narrative can resonate with donors, creating memorable experiences that inspire and connect.

This event wasn’t just about raising funds; it was about bringing a child’s dream to life. The joy on Clementine’s face created a lasting memory, showcasing the power of storytelling in creating memorable experiences that resonate and inspire sharing.

Understand your audience

Your event is a story. Understanding your audience’s values and tailoring stories that resonate with them enhances their connection to your cause—and makes it their story. To do this right involves managing the story arc, the program arc, and the fundraising arc of your event, ensuring they align for maximum impact.

This story consists of five chapters.

Chapter One: Welcome

It’s important to set the right tone from the moment people arrive. Begin your event by making everyone feel welcome. An engaging emcee can guide your audience, setting the tone for the evening and ensuring both in-person and online guests feel included.

Chapter Two: Mission showcase

Before you make any financial requests, immerse your audience in your organization’s story and impact. Showcase your mission through a blend of video, testimonials, or live demonstrations. This chapter is about illustrating your work’s impact vividly and informatively.

Chapter Three: Peak fundraising

Make your special appeal at the emotional high point of the event. The best time to make your special appeal is after you showcase your mission and before the celebratory part of the event. Use compelling narratives followed by direct asks. Active collection methods, like paddles or Text to Give, are generally more effective.

Chapter Four: Celebration

After the intensity of the fundraising appeal, transition into a celebration. This not only rewards your donors for participating but also leaves them with a feeling of joy and accomplishment.

Chapter Five: Gratitude

End the event by expressing heartfelt thanks to everyone involved—donors, volunteers, staff, and beneficiaries. This reinforces the sense of community and shared success.

Maximize the impact of the special appeal

The special appeal—often the climax of a fundraising event—is a critical opportunity to generate substantial donations. To maximize its impact:

• Set giving levels: Establish clear donation tiers, starting from the highest level. This strategy not only helps in organizing the appeal but also encourages donors to contribute generously. For instance, announce a leading gift and then challenge others to match or support at descending levels.
• Prepare before the event: Research your attendees to set realistic giving levels. Identify potential major donors and reach out for pre-commitments, ensuring a strong start to the appeal.
• Recognize your donors: Acknowledge each donor who contributes at these levels. Public recognition not only honors their generosity but also motivates others. This could be through a round of applause, a display on the screen, or a personal thank you from the stage.
• Create momentum: Use the energy and dynamics of the room. After a moving story or a powerful testimonial, capitalize on the emotional high to encourage donations. The atmosphere should be one of communal effort and shared goals.
• Make a clear and compelling ask: Ensure that the person making the ask is compelling, credible, and can connect the need for funds to tangible outcomes. This could be a respected board member, a charismatic executive director, or even a beneficiary of your program.

The last word

When you bring donors inside your work, you bring them inside your heart, which is your mission. Fundraising events give you an opportunity to show donors your work in action.

By harnessing the power of storytelling, you ensure that your message is not only heard but felt. Stories have the power to stay, resonate, and inspire long after the event is over.

So, as you plan your next fundraising event, think carefully about the stories you choose to share. They could be the key to transforming a good event into a truly memorable one.

What was the most memorable fundraising event you’ve hosted or attended? What made it so memorable? Share your story in the comments below!

The post The Power Of Storytelling: Transform Your Fundraising Events appeared first on Bloomerang.

Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support.

Choosing the right event

Selecting the appropriate event is the first step in attracting friends of donors. Opt for events that foster a social atmosphere and provide networking opportunities. As you’re considering your event options, think about creating an experience that not only resonates with your current donor base but also appeals to the next generation of supporters.

• Host interactive events: Consider organizing interactive events where participants need to work together to solve a puzzle or mystery. These types of events are not only engaging but also encourage teamwork and social bonding, making them attractive to a wide range of donors, including Millennials and Gen Zers. And you can host them in person, or as virtual or hybrid events.
• Organize themed gatherings: Hosting themed gatherings that align with current trends or pop culture can capture the attention of both your traditional donor base and younger supporters. For example, a movie-themed event or a gaming night can bring together a diverse audience.
• Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes. Make sure your event promotes unity and addresses issues that matter to the next generation.

Using incentives to encourage donor engagement

Motivating your donors to invite their friends requires creative incentives. Here are some effective strategies to consider:

• Offer exclusive access: Offer exclusive perks or experiences to donors who bring friends along. These could include backstage passes or tours, VIP seating, valet parking, exclusive swag, meet-and-greet opportunities with your organization’s leadership, or special guests. Or try additional experiential events like interactive workshops, virtual reality experiences, or access to behind-the-scenes activities. These offerings can appeal to both your current and next-gen donors.
• Collaborate with influencers: Partner with social media influencers or advocates who align with your cause. Their endorsement can significantly increase your event’s appeal to younger audiences while also maintaining the interest of your existing donors.
• Create referral programs: Implement a referral program where you recognize or reward donors for successfully bringing a certain number of friends to the event. Publicly acknowledge their contributions during the event to encourage participation.
• Extend personal invitations: Empower your donors to personally invite their friends by providing them with branded invitation cards or personalized messages that explain the significance of their support. Make it easy for them to share the event details and their enthusiasm for your cause.
• Offer customized swag: Create personalized swag bags or merchandise that reflect the values and interests of different age groups. This thoughtful approach ensures that both traditional and next-gen donors feel a connection to your organization.

Capturing contact information

Collecting contact information from friends of donors is essential for future outreach. Here are some best practices to make sure you get this valuable data:

• Streamline guest registration: Streamline the check-in process by using a well-designed registration form or a digital sign-up platform. Ensure that you capture attendees’ contact details accurately and efficiently.
• Engage on digital platforms: Use the technology younger donors favor—like QR codes or Tap to Pay—to facilitate easy capture of contact information and donations. Make the process as seamless as possible.
• Arrange a raffle or giveaway: Organize a raffle or giveaway that requires attendees to provide their contact details for participation. This type of activity helps both with data collection and adds an element of excitement to the event.
• Use a mobile app: Employ a dedicated event app for attendees to register, access event information, and network with others. There’s a range of cost-effective options that can help streamline data collection and enhance the overall event experience.
• Employ social media: Integrate social media platforms into your event promotion and registration process. Make it easy for donors to share your event with their social networks.
• Understand your attendees: Take advantage of surveys and reporting tools to gain deeper insights into your attendees’ preferences and behaviors. Understanding what resonates with different age groups can help you tailor future events and outreach strategies more effectively.

Hosting successful fundraising events

To host a successful event that engages friends of your donors and leaves a lasting impact, consider these best practices:

• Welcome diverse entertainment: Incorporate a variety of entertainment options, including live music, interactive art installations, and thought-provoking discussions. Catering to different tastes ensures that your event appeals to a broad audience.
• Showcase sustainability initiatives: Highlight your organization’s commitment to sustainability and social responsibility during the event. Underscore eco-friendly practices and initiatives that resonate with environmentally-conscious donors of all ages.
• Integrate the latest technology: Embrace technological advancements like virtual reality exhibits, interactive voting systems, or live-streaming options. These features can enhance engagement and cater to the tech-savvy preferences of younger donors.
• Share compelling stories: Communicate your organization’s mission and impact through powerful storytelling during the event. Create an emotional connection with attendees that inspires them to actively engage with your cause.
• Execute engaging activities: Incorporate interactive elements like live auctions, guest speakers, or entertainment to keep attendees entertained and engaged throughout the event. These activities enhance the overall experience and encourage participation.
• Facilitate networking opportunities: Encourage networking opportunities by setting aside designated areas or activities that encourage attendees to connect, share their experiences, and form new relationships. These interactions can be instrumental in gaining new supporters.

Making it easy to donate

To maximize your fundraising event’s effectiveness, consider offering multiple payment options that address the preferences of everyone attending—whether they prefer traditional methods, digital wallets, or contactless payments:

• Facilitate multiple payment options: Make sure you can capitalize on donors being inspired by your cause, by accepting donations of digital wallets, credit/debit cards, checks, and cash. That way, all your attendees—whatever their age or technological inclination—can contribute comfortably.
• Promote digital wallets: Encourage the use of digital wallets with Apple Pay and Google Pay by highlighting their convenience and security advantages in your event communications.
• Contactless payments: Take advantage of one of the newest—and arguably, one of the easiest payment methods to implement and use—Tap to Pay. 
• Provide clear direction: Ensure that donors who may not be familiar with digital wallets or contactless payments receive clear instructions. Offer guidance and support to ensure a smooth donation process.

Stewarding your donors’ friends

Once you’ve captured the attention of your donors’ friends, it’s crucial to nurture and steward these relationships for the long term. This requires a personalized approach that acknowledges the diversity of your donor base. Donors who participate in events are more likely to continue supporting the same organization in the future by fostering a stronger connection between donors and organizations. Here are some best practices:

• Personalized follow up: When sending follow-up communications, acknowledge the specific interests and preferences of different segments within your donor network. Tailor your messages to resonate with both your current and next-gen supporters. Highlight the impact their contributions will make and express how much you value their involvement.
• Keep communication flowing: Keep friends of donors informed about your organization’s activities and achievements through regular newsletters, updates, or on your social media platforms. Engage them in the ongoing narrative of your cause.
• Cultivate relationships: Foster a sense of community by inviting friends of donors to exclusive events, volunteer opportunities, or specialized programs that deepen their connection to your organization’s mission. Building a sense of belonging can transform them into loyal supporters.
• Engage virtually: Host online forums or webinars that make it easy for donors and their friends to participate actively from the comfort of home. These digital engagements can help maintain the interest of younger supporters while still engaging traditional donors.
• Share impactful testimonials: Share impactful testimonials from beneficiaries of your organization’s work. These stories should showcase how contributions from both long-time donors and newer supporters have made a difference.

The last word

Fundraising events are powerful tools that can significantly expand your donor network by leveraging the influence of your existing supporters. By carefully selecting the appropriate event, implementing effective strategies to encourage donor engagement, crafting creative incentives, embracing technology for data collection and donations, and tailoring your stewardship efforts, you can strengthen your fundraising efforts and create a lasting impact on your cause. 

Embrace the potential of fundraising events to engage supporters of all generations and broaden your network of support. With the right strategies, you can inspire and retain donors of all ages, ensuring a sustainable future for your organization.

The post Expanding Your Donor Network Through Fundraising Events appeared first on Bloomerang.

The COVID-19 pandemic decreased use of cash and checks and increased the use of contactless payments, like digital wallets. Additionally, with younger generations’ preference for digital wallets, nonprofits need to implement new fundraising technologies to streamline the donation experience, capture donations easily in any format, and enable donors to give when they’re inspired.

“We’re thrilled to be the first donor and volunteer management platform to deliver Tap to Pay to market–connecting nonprofits with the next generation of donors, making it easier for them to raise funds and engage with new donors,” said Dennis Fois, chief executive officer of Bloomerang. “Our 2023 Fundraising Planning and Climate Report found nonprofits’ staffing constraints is one of the most important factors in determining fundraising performance. Tap to Pay helps nonprofits to raise more, faster, at fundraising events to maximize their impact.” 

Using Tap to Pay, nonprofits can:

• Save time: Eliminate manual data entry and process donations faster to save time for both the nonprofit and the donor–a key pain point for payment processing. 

• Increase giving: Meet donors where they are and offer preferred payment methods so nonprofits never have to say “no” to a potential gift. 

• Strengthen relationships: Acknowledge and nurture donors and support their stewardship efforts more easily with data flowing automatically from the Bloomerang mobile app into the Bloomerang CRM.

Tammy Hammond, chief product officer at Bloomerang, said, “We know that for nonprofits, building relationships with donors often happens in person and in the moment. We are excited to bring Tap to Pay functionality to our customers to more easily and simply process donations and record the transactions from their mobile phone at the point of interaction.”

Built on the Bloomerang Donor Management platform and PCI-compliant Bloomerang Payments processor, Tap to Pay’s functionality supports donations through credit cards or digital wallets, including Apple Pay and Google Pay. It will be generally available for this year’s giving season and is free with Bloomerang Payments. Fundraisers can utilize Tap to Pay on any NFC-enabled Android device or iPhone XS and later using the Bloomerang mobile app.  

This latest innovation supports Bloomerang’s vision to deliver the fundraising platform of the future. Bloomerang recently launched Bloomerang Volunteer, following its acquisition of InitLive in March 2023, to expand nonprofits’ relationships with supporters. The integration of Bloomerang’s donor management platform and volunteer management platform offers a comprehensive view of supporter engagement in one place. 

Learn more about how Tap to Pay will enable nonprofits to save time, increase giving, and strengthen relationships, here.

The post Bloomerang Supercharges Event Fundraising for Nonprofits with its Tap to Pay Solution appeared first on Bloomerang.

 
Is your organization known for throwing a great party, but still struggling to identify new major donors? Do you rely too heavily on event-based fundraising to solely support your mission? If so, this webinar is for you!
 
This interactive webinar will help attendees expedite their fundraising event planning, increase donor cultivation, and inspire action and deeper engagement from supporters year-round. Attendees will learn tried and true tactics to improve donor relationships at, and after, events and key ways to engage your full team (staff and volunteers) in activating your community.
 
Topics Covered:
 
• Strategic Development planning

• Event planning and preparation to support annual goals

• Donor cultivation tactics

• Moves management and record-keeping

• Engaging your Board and volunteers
 

The post Leveraging Your Events for Increased Fundraising Year-Round appeared first on Bloomerang.

A “donor plant” refers to a person who attends your gala / special event with the intention of making a significant donation. This person may or may not have prior affiliation with your nonprofit. They are strategically invited or placed at the event by you, the organizer, to encourage and inspire other attendees to donate generously.

Plants create energy and set the pace for other attendees to follow, and since the fall gala season is rapidly approaching, chances are good that this is timely counsel as you plan ahead for greater success.

The context around donor plants

Galas, either online or in-person, often feature a charity auction as the main event. Auctions work great within galas because guests can bid on their favorite items. Plus, your emcee or auctioneer can keep everyone upbeat and energized. Having a donor plant in the audience will help you raise more funds.

(Some readers prefer a silent auction and that’s a fine choice, but silent auctions don’t work for plants, so there’s that.)

Finding donor plants

Donor plants should usually be obtained from your current donor base, focusing on those donors who have wealth capacity as identified through prospect research.

Many plants are identified from the attendee lists of past events, the ticket purchasers, table sponsors, and auction bidders. Carefully comb your donor records. These individuals are usually well-connected, affluent, or have a reputation for philanthropy. They might include local business leaders, socialites, or other influential figures.

You should ask the prospect to serve as a plant BEFORE the event and get their agreement as to the exact range of their bidding. More on this in a bit.

Prospect research

Once you have identified the donor plant prospects, next complete prospect research on each one to determine their total giving, first gift, last gift, largest gift, interests, last contact, relationships, employment, date of birth, and other gifts to charity so as to pre-qualify your chosen prospects. The research will show you if they are a right fit to be a plant.

How to have the conversation

Once you identify a prospective new plant, call them, and ask them if they’ll meet you for a coffee. Keep the meeting informal but let them know clearly that you’re asking for the meeting to get their advice about a new approach to grow the auction. Do your best to avoid having a conversation over the phone. It’s simply better to ask for engagement and support in person.

The organizers extend invitations to these potential donor plants, often providing them with complimentary tickets or incentives to attend. In some cases, the organizers might also cover their expenses to ensure their participation.

If you already have plants at your gala auction, we recommend increasing the number each year by at least 50%. If you have two plants now, aim to secure four by next year, and keep adding them in subsequent years.

Sometimes, organizers might use donor plants to kickstart fundraising efforts by announcing that a donor plant has pledged a certain amount and is challenging others to match or exceed that donation.

Case example

In one recent gala, the auction goal grew from $80,000 to $115,000 by adding three new plants! In this case, the plants gave between $5,000 and $15,000 and the plant candidates were identified from past event attendees‘ ticket and table sales. Each one was researched to ensure that they had the capacity to give at a higher level.

Raise your hand high

The donor plants are strategically placed throughout the event. They might be seated at prominent tables, introduced during speeches, or featured in event materials. The goal is for other attendees to notice their presence and their willingness to donate.

Donor plants create a sense of social influence. When other attendees observe these individuals making significant donations, they may feel more inclined to do the same, as they want to be part of the perceived generosity and support for the cause. Without a doubt it’s more beneficial for nonprofit organizations to focus on cultivating genuine relationships with supporters who are passionate about their cause. Building a strong donor base of committed individuals who genuinely believe in the organization’s mission can lead to more sustainable and meaningful support over the long term.

Plants set the giving point for higher giving right at the start of the auction, but they should also jump in at giving lulls or plateaus. If the first person that bids gives $5,000, then the bar is set and goes up from there. You should know your attendees’ potential to give. If $5,000 is too high, start with an amount that is right for them.

Donor plants may engage in conversations with other attendees, sharing their enthusiasm for the organization’s mission and encouraging them to contribute. Their presence and interactions can create an atmosphere of giving and generosity.

The plant should engender engagement and action. The auctioneer should know who the plants are in advance, meet them and get to know them, so that he or she can turn to them if there’s a lull in bidding.

Utilize corporate leaders

One nonprofit grew their plants by turning to their corporate council which had been under development for two years largely to serve this purpose. This nonprofit has twelve active local companies on their corporate council, and they strive for two reps from each company. The nonprofit honors one company per year and that company sponsors tables. The company executives agree to serve as plants for the auction. This strategy grew their gala’s net return by 45% in one year.

There is a dearth of material written about donor plants. If you have experiences or resources on this subject that you can share, we welcome your comments.

What’s been your experience with using donor plants?

The post Here’s How To Increase Auction Revenue By Planting Donors At Your Nonprofit Gala appeared first on Bloomerang.

 
Join fundraising master trainer, Chad Barger, CFRE, CNP, for a workshopfocused on converting one time event attendees into regular donors foryour nonprofit organization. Chad will review a step by step process thatyou can immediately put into action with your next event.
 
Learning Objectives:
 
• Learn what is necessary to convert event attendees to regular donors.
• See real life examples of how this has been done at nonprofits and how those examples can be adapted for their fundraising operation.
 
Access Chad’s slides here.
 
View Chad’s events webinar recording on this page!
 
Access Chad’s Fundraising Events Wishboard here.
 
View fundraising ideas evaluation sheet on this page.
 
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Check out Chad’s fundraising webinars on this page.

The post How To Convert Event Attendees Into Donors appeared first on Bloomerang.

 
Welcome to ‘Feel at Home,’ the game-changing webinar where the worlds of fundraising and hospitality intertwine. Uncover the secret ingredients to creating fundraising events that radiate warmth, inclusivity, and connection.
 
Make every donor feel valued, seen, and ready to contribute generously. It’s more than just raising funds; it’s about building a community that believes in your cause.
 
Walk Away With:
 
• Ice-breaking questions for your staff/volunteers/board members to use during your event

• Valuable best practices to make everyone feel like they are a part of your mission

• Easy ways to help create a culture of care while raising funds at your next event
 

The post Feel at Home: How to Foster a More Welcoming Environment for More Successful Fundraising Events appeared first on Bloomerang.

 
Are you ready to take your fall event fundraising to new heights? Join us for an engaging course where we will delve into the world of event fundraising and equip you with the tools and strategies needed for success.
 
Whether you’re a seasoned event planner or novice, this course will provide valuable insights and actionable steps on how to use the Bloomerang suite of tools to supercharge your fundraising events success.
 

The post The Future of Fundraising Events: Raise More and Stress Less appeared first on Bloomerang.

However, if you build out a strategy that can be duplicated and perfected over time, then you will set your organization up to be sustainable over the long run. That’s why it’s essential to have a solid strategy in place to ensure success.

In this article, we will provide five tips to help you identify and secure sponsors for nonprofit events that will position your organization to achieve its fundraising goals.

Effective Strategies for Securing Event Sponsorships in Nonprofits

1. Understand your audience to identify target sponsors

The first step in event sponsorship success is to understand the audience for your event. Identify and describe your event attendees, including interests and demographic profiles. This information will help select sponsors whose products or services are relevant to your audience. Your audience data should always drive your sponsor outreach. For example, if your audience is primarily young professionals in the technology sector, then target sponsors catering to this demographic such as banks, tech companies, health insurance plans, and retailers. You can then create a pitch package of the event or initiative tailored to the target sponsor as a solution to help them achieve their goals.

2. Develop a clear case for support

Once you have identified target sponsors, develop a strong position that highlights the benefits of supporting your event. Audience demographics and psychographics, number of event attendees, and marketing opportunities are three critical elements to include in your case for support. Be sure to emphasize the positive impact that the sponsorship will have on your nonprofit’s mission. Additionally, this positioning demonstrates the potential ROI expected when they partner with you.

3. Create mutually beneficial sponsorship packages

Customized sponsorship packages are an effective way to attract sponsors and provide a range of opportunities to get them involved with your event. Each sponsorship package should include standard information such as your nonprofit overview, event objectives, audience data, event logistics, sponsorship opportunities, and a contact page. Tailor each sponsorship package to the specific needs and interests of your sponsors, and include a mix of marketing opportunities such as logo placement, social media promotions, and speaking opportunities. It is best practice to review their company website to learn more about their sponsorship program (i.e. focus areas and application process). Another option is to schedule a call with your potential sponsor to ask them specific questions to gain a better understanding of what they need and value. Sponsorship should always feel like a win-win relationship.

4. Provide sponsorship brand benefits that sponsors actually want

Provide sponsorship brand benefits and recognition to your sponsors to ensure that they feel valued and appreciated, while giving brand exposure. Offer exclusive access to your event, such as VIP tickets, and highlight your sponsors’ contributions through signage, social media posts, and other marketing materials. Be sure to thank your sponsors publicly and acknowledge their support in all of your communications. Check out this freebie to see what else you can offer a sponsor.

5. Follow up and build long-term relationships

Finally, follow up with your sponsors after the event. Send a personalized thank you note, provide a summary of the event’s impact, and ask for feedback on how you can improve future events. To build long-term relationships (and repeat sponsorship), keep in touch with your sponsors throughout the year. Provide them with updates on your organization’s activities and achievements. Share with them the direct impact their contribution is making in the lives of your program participants. This step is missed by most nonprofits. If you’re doing this, then you’re already standing out amongst the sea of nonprofits.

In conclusion, event sponsorships are an excellent way to secure nonprofit funding to support your organization’s mission. Remember, it’s about more than paying for a one-time event. You’re building a partnership that will create a legacy of impact for your organization, while increasing revenue. This creates a win-win opportunity for everyone.

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