This isn’t just a casual coffee chat; it’s a pivotal meeting that can define a donor’s impression of you, your organization, and may determine whether they make a moderate gift, a significant one, or none at all. The stakes are high and coming prepared can greatly increase the likelihood you’ll leave with a smile and the outcome you desired.

The importance of being thoroughly prepared

Imagine walking into a donor meeting feeling confident, organized, and ready to make a compelling case for your nonprofit and its noble work. Now, imagine the opposite: you’re unprepared, stumbling on your words and thoughts, unable to answer basic questions about your programming, finances, and plan for the future. The difference between these two scenarios is stark, and the results can be just as drastic.

Advantages of being prepared

When you’re well-prepared for a donor meeting, you’re not just setting yourself up for success—you’re demonstrating respect for the donor’s time and philanthropic interests. Preparation allows you to clearly and confidently articulate your organization’s mission, showcase your passion, build trust, and align your goals with the donor’s values. This level of readiness can lead to larger donations, deeper personal relationships, and a greater likelihood of ongoing support.

Disadvantages of being unprepared

On the flip side, walking into a meeting without thorough preparation can be disastrous. It’s not just about missing out on a donation; it’s about the impression you leave behind. An unprepared fundraiser can come across as unprofessional, disorganized, and even disrespectful. The donor might feel that their time has been wasted, or worse, they may question the competence of your entire organization. This can lead to no gift, a smaller-than-expected gift, or even negative word-of-mouth that could damage your reputation in your community.

Why many fundraisers are ill-prepared

So why do so many fundraisers find themselves underprepared for donor meetings? The reasons vary, but a common theme is the misconception that they can simply “wing it.” Fundraisers, especially those new to the field, might rely too heavily on their personality, the strength of their cause, or the belief that their passion alone will carry them through the meeting.

Overconfidence in the cause

There’s often an assumption that the cause itself will do the heavy lifting. While your cause is undoubtedly important, donors (especially the very wealthy ones) are approached by dozens of organizations with equally compelling missions. What can set your organization apart isn’t just the great work you’re doing, it’s the connection you build during the meeting, which, if you want to be an ace fundraiser and have happy, loyal donors, requires preparation and strategy.

Lack of experience or training

Many fundraisers are passionate individuals who may not have received formal training in donor relations. Without a solid understanding of basic “field tested” fundraising tactics and the nuances of relationship building, they might not realize the importance of preparation until they’ve already made a mistake.

This is why continuous learning and mentorship are vital to fundraisers – even the best ones. And those new to fundraising should always practice their asks on smaller-sized donors before talking to major donors so the organization doesn’t risk losing a major gift if the meeting goes south.

The desire to avoid “over-preparation”

There’s a fine line between being well-prepared and coming across as scripted or insincere. Some fundraisers fear that over preparing will make them seem less genuine. However, the key is not to memorize a script but to be knowledgeable and flexible enough to adapt to the conversation naturally. Extensive preparation is the cornerstone required for this to happen.

Simple checklist for a successful donor meeting

To help you avoid the pitfalls of unpreparedness, here’s a comprehensive checklist elaborating on 13 essential steps to take before a donor meeting.

1. Ensure a good personality and interests match: People give to people they like and trust, and a strong personal connection can significantly increase the likelihood of a donation. Before the meeting, research the donor’s interests, hobbies, background. The more you know about a donor going into the meeting the more fodder you’ll have to ask questions . . . and great fundraisers are amazing question askers. If possible, pair the donor with someone from your organization who shares similar interests or values. This creates a natural rapport and makes the conversation flow more smoothly. Remember, one of the top reasons donors continue to give after four years is because of the relationship they have with the person asking for money.
2. Choose the right meeting location: The setting of your meeting can greatly influence its outcome. If possible, arrange to meet where your programming or services are taking place. This allows the donor to see firsthand the impact of your work, creating a deeper emotional connection. If this isn’t feasible, opt for a location that’s comfortable, private, and conducive to conversation. A quiet coffee shop or a restaurant with a pleasant view can provide a relaxed atmosphere that encourages open dialogue. Pro tip: Arrive early to your meeting, find a quite table, and leave your credit card with the cashier or server before the donor arrives. Then when you pay, there will be no uncomfortable squabbling over who should pick up the tab. It’s a smooth and classy move.
3. Show excitement about your organization: Enthusiasm is contagious. When you talk about your organization with genuine passion, it’s hard for the donor not to be inspired. Your excitement not only builds trust but also reinforces the credibility of your cause. Be sure to balance your passion with professionalism, so you come across as both enthusiastic and competent.
4. Share personal “connecting” stories: Stories are powerful tools in fundraising. They humanize your cause and make it relatable. Prepare a few impact stories that illustrate the difference and impact your organization makes on the people and community your serve. Whether it’s a personal story about why you’re passionate about the mission or a success story from someone who benefited from your program, these narratives help create an emotional connection that can motivate the donor to give.
5. Focus on the donor’s personal interests: Building a personal connection goes beyond discussing your organization. Take the time to learn about the donor’s hobbies, sports, family, history, and professional life. This shows that you’re interested in them as a person, not just as a source of funding. By establishing common ground, you make the donor feel valued and more likely to support your cause.
6. Understand the donor’s philanthropic interests: Understanding why and how a donor gives are crucial. Learn about why they give, what they like to give to, and what types of missions have inspired them over the years. Ask about their best giving experiences. Ask about their worst giving experiences (so you can avoid them). Also ask what they look for in a nonprofit and why they have an interest or passion for you mission and what they love most about the work you’re doing. This information allows you to tailor your ask in a way that aligns with their values and motivations. When you show that you’re attuned to their giving preferences, you increase the likelihood of a successful outcome.
7. Be prepared to answer basic questions: Donors will expect you to have a deep understanding of your organization. You should be able to discuss your budget, including how funds are allocated, and provide details about your programs, history, impact, and future plans. Be ready to explain why your organization is unique and deserving of their support. This knowledge not only helps you make a convincing case but also reassures the donor that their money will be well-managed.
8. Let the donor do most of the talking: It’s easy to get caught up in trying to make your case, but remember that listening is just as important. If you’re talking more than 40 percent of the time, you’re talking too much! Create dynamic dialogue; ask great questions and then listen! This not only helps you gather valuable information but also makes the donor feel heard and respected. Skilled fundraisers are not just great talkers—they’re excellent listeners.
9. Rehearse your ask and objection scripts: Asking for money is the most critical part of the meeting, and it’s not something you want to improvise. Plan how you’ll make the ask, including the amount and what it will be used for. Consider offering giving level options, or sponsorship opportunities, and be prepared to address any objections. For example, if a donor is hesitant about the amount, suggest payment options. For example, if they object to a $10,000 ask, ask if it’s a better option to give $2,500 now and $2,500 over the next three quarters. Practice makes perfect, so rehearse, rehearse, and rehearse various approaches and objective types until they feel natural and confident.
10. Include the donor’s partner early on: Decisions about significant donations are often made jointly, especially in a family setting. If you can, involve the donor’s partner (if they have one) from the start. This shows respect for their decision-making process and increases the chances of securing a gift. It also helps prevent any surprises or miscommunications later on, which could derail a potential donation.
11. Send a brief reminder email: A simple, two-sentence email sent a day or two before the meeting can make a world of difference. It’s a courteous way to confirm the time and place, ensuring that there are no mix ups. This small step shows that you’re organized and considerate, setting a positive tone before you even step into the meeting.
12. Respect the donor’s time: Punctuality and time management are critical. Arrive early, start the meeting on time, and aim to finish five to ten minutes before the allotted time is up. This shows that you respect the donor’s schedule and are efficient in your use of their time. A well-managed meeting leaves a positive impression, increasing the chances of future interactions.
13. Have a thoughtful follow-up plan: The meeting doesn’t end when you walk out the cafe. Follow up promptly with a personalized thank-you note or email. Recap any key points discussed, and outline the next steps. This reinforces your professionalism and keeps the momentum going, ensuring that the donor remains engaged with your organization and that you gave them a chance to field additional questions or concerns.

Conclusion

Meeting with a donor is a significant opportunity that requires careful planning and thoughtful execution. By thoroughly preparing for each interaction, you not only increase the likelihood of securing a donation but also build stronger, more meaningful relationships with your donors. In the competitive world of nonprofit fundraising, being prepared is your greatest advantage—and the key to turning a simple meeting into a lasting partnership.

So, before you walk into that next donor meeting, take the time to check off each item on this list. It’s the difference between what a successful fundraiser does and one who’s still wondering where they went wrong.

And remember, a little humor and charm can go a long way to helping you and donor leave your latte meeting with frothy smiles and a generous gift. Good luck!

Let’s talk strategic planning and board training?

Looking for an outstanding strategic planning or board retreat/training facilitator? Having founded or built nine notable nonprofits and helped hundreds more, you’ll get someone who’s walked in your shoes and understands all aspects of snags and challenges you’re facing. Give me a call; it would be a privilege to help.

How do you prepare for a donor meeting? Let us know in the comments. 

The post Mastering Donor Meetings With Preparation appeared first on Bloomerang.

Dear Charity Clairity,

We provide administrative, educational and financial support to a range of other charities within our statewide member network. In other words, our mission is to underwrite much of the “overhead” for agencies who do the work. Yet they still do their own fundraising, which we help them to do through training. We have a few of our own programs, but don’t have a lot of our own boots-on-the-ground direct services. No one wants to pay for what we do. How do I tell a compelling fundraising story?

— Not Saving Lives

Dear Not Saving Lives,

First, a reality check: Very few charities can actually say they’re in the business of life and death. Yet they still solve very real problems and meet pressing needs within their communities and the world. So, stop feeling “less than” because you aren’t doing work you personally consider dramatic.

I promise, there’s lots of drama to be found!

The key to storytelling is to present the problem – why you exist – in a compelling, emotional manner that draws people in and makes them want to be a part of your drama. You make the “why” somewhat sexy (i.e., stimulating) so it provokes an inspired response.

And so many things can be stimulating in this regard. You intimate a fear “overhead” is not very sexy. That’s like saying a person’s mind isn’t sexy, only their body. The truth is the two cannot be divorced from one another.  “Overhead” is a myth nonprofits persist in colluding with donors to believe is somehow sordid because it’s not a “program.” But, without overhead, there are no programs! Overhead and program are inextricably intertwined. Period.

So, let’s consider the types of stories you might tell.

I don’t know the specifics of your cause, but generally there are two types of stories: before and after. They’re both valid; you’ll just use them at different times.

Unsolved problem story

This is a fundraising story. You’ll use it in an appeal, on your website, in your newsletter or on social media to make the case for support. It’s best to pair this problem with a suggested realistic solution so the donor can envision how their support will resolve the problem.

While it’s relatively easy to craft a story about a hungry child who may die without nourishment… or an abandoned puppy who may die without the solution of a loving adoption… or of a frail, isolated senior who may die without supportive and medical services, it’s not always so easy. But, it’s doable!

For example, here are a few problems that are not necessarily life and death. Yet the solutions offered make a demonstrable difference in people’s lives:

• [Chronic disease] Margaret will suffer tremendous pain from this disease. Funds are needed to provide palliative care.
• [Legal services] People in rural areas don’t have access to services to meet basic needs. Funds are needed to provide attorney staff to bridge the urban/rural legal divide.
• [Arts] People without arts access lack empathy and understanding of how to value things they don’t already know how to value. Funds are needed to provide music to move us… paintings to inspire us… books and films to entertain us.
• [Environment] Overfishing, pollution and climate change will lead to the death of the ocean within our lifetimes. Funds are needed to make our ecosystem more resilient.

The story should be about one person, animal, place or thing. It should be simple enough the donor can immediately wrap their head and heart around it, while simultaneously paced with emotional adjectives and compelling imagery. Begin an appeal with a single emotion-packed sentence that enables people to imagine the situation with which the protagonist of the story is confronted.

You shouldn’t try to tell all your stories at once! You may provide skills and tools to help other agencies harness wisdom, share collective power, and share analysis and insights about systemic trends, challenges, and solutions. But that’s not a story. It’s an organizational mission statement. And people aren’t buying your organization.

People will buy a story of change. To tell such a story, pick one need you address and pair it with one thing you make possible, whether directly or indirectly.

Your best fundraising stories are those where many people perceive the problem and want to solve it. So, think about the root reason for your organization’s existence. What problems do you exist to solve, and which of those do your donors also want to solve?

Solved problem story

This is a gratitude (aka donor retention) strategy. You’ll use it on a thank-you landing page, thank-you email, thank-you letter, newsletter, impact report, gratitude (annual) report, or anyplace else you honor donors and showcase the transformational power of their giving.

You don’t use this kind of story to raise funds, because when the happy ending is already achieved there’s nothing for the donor to do. At the same time, you don’t want to leave donors hanging with the feeling their gift may have gone into a black hole. They need to know they made a real difference.

When donors don’t feel their gift is contributing to progress, they’re unlikely to give again. That’s why you have to tell happy stories as well as sad ones.

Again, with these happy stories it’s important to provide specifics. “You made a difference” is too general. “You provided meals for a week” is something the donor can visualize. It’s likely to make them smile. And, hopefully, to want to do this again.

Donor’s story

Inherent in all your fundraising and gratitude strategies is the story the donor wants to be able to tell about themselves. Focus on who donors want to become.

When you offer the opportunity to give one or more of your stories a happy ending, you make it possible for donors to love themselves when they look in the mirror.

By showing donors how much they matter, you bring them meaning.

Final thoughts

You mention the charities in your statewide network have boots-on-the-ground services. Even though you don’t, you definitely enable them. They couldn’t do this work without your support, so talk about the people they help. And how they’re helped.

If people are helped in a variety of different ways, perhaps even through different organizations within your network, then you have a variety of different stories. Write them down on a white board, and begin to consider which are most compelling. You might even survey your donors to find out which areas are of greatest interest to them; then, use that information to inform future fundraising

You’ve no doubt got many beautiful stories, and ones well worth telling.

— Charity Clairity (Please use a pseudonym if you prefer to be anonymous when you submit your own question, like “Not Saving Lives” did.)

How do you tell a compelling fundraising story when your cause doesn’t have a happy ending? Let us know in the comments. 

The post [ASK AN EXPERT] How To Tell A Compelling Fundraising Story appeared first on Bloomerang.

“Given the latest Fundraising Effectiveness Project (FEP) data, it’s crucial for nonprofits to understand and engage with their donor base to overcome declines in giving,” said Dennis Fois, CEO of Bloomerang. “By tailoring their approaches to align with generational preferences, organizations can optimize the giving experience and build stronger relationships with their supporters. This not only helps save time and resources, but also maximizes the outcomes of their efforts, ensuring they connect with donors in ways that resonate and encourage increased support.”

Key findings from the 2024 Generational Giving Report include:

• Donors of all ages rely on online platforms to learn more about an organization before donating. Prior to making a gift, 85% of donors will research a nonprofit by visiting their website and 70% will visit their social media profiles.
• Digital wallet preference has surpassed more traditional giving methods. Digital wallets are the third most popular way for donors to give to nonprofits after giving via debit or credit card and cash, surpassing checks.
• When asked why they stopped donating, 44% of donors said they no longer trusted their donations were being used wisely, followed by 39% who said they no longer felt connected to the nonprofit they’d previously supported.
• Generation Z is the most enthusiastic about attending fundraising events. Despite favoring online methods of communication and giving, Gen Z prefers attending in-person fundraising events more than any other generation.
• Donors have low stewardship expectations. 74% of donors do not expect to be thanked for making a donation, indicating a significant opportunity for fundraising professionals to steward their donors.
• Gen X and Gen Z are the generations most willing to participate in peer-to-peer fundraising for organizations they support. 62% of Gen X and 56% of Gen Z will fundraise for causes they care about, while members of the Baby Boomer generation are the least likely to fundraise on behalf of an organization.

“In addition to discovering unique preferences among different generations of donors, we’ve also discovered what different generations have in common,” said Bloomerang’s nonprofit content and education specialist, Wendy Mercurio. “For example, trust and connection are crucial to all donors. For those who noted intentionally stopping their support, not feeling connected to a nonprofit and losing trust in how their donation was spent are major factors that led to a halt in donations.”

The second edition of the Generational Giving Report shows donation trends across age demographics, what drives donors to stop giving, and how nonprofits can build stronger relationships with each generation.

To learn more and download the full report, click here.

About the Generational Giving Report: The first edition of this report was published by Qgiv, a fundraising platform Bloomerang acquired in January of 2024. The second edition of this report was developed in collaboration with Qgiv and Bloomerang. The report is based on a survey conducted in May 2024 to gain deeper insights on donor behaviors. More than 1,000 participants made charitable donations in the past 12 months were surveyed, and 90% of respondents donated during this period, and 92% had supported nonprofits in non-financial ways such as volunteering and promoting the organization’s work.

The post Bloomerang’s Generational Giving Report Reveals Digital Wallets Surpass Checks for Charitable Donations appeared first on Bloomerang.

Step 1: Engage your board members by making it fun

If you currently follow “Robert’s Rules of Order” and feel your board meetings are just that— bored meetings—toss it out! No rule anywhere says you have to run your board meetings with stuffy parliamentary procedural pomp. For the record, Robert’s Rules of Order was written in 1876!

To put some pizzazz into your board meetings, here are 14 killer ways to engage your board members from Carol Weisman, President of Board Builders.com and author of Fundraising Superheroes:

1. Start your board meetings by sharing celebrations of what’s going well in your member’s personal, professional, or volunteer lives.
2. Use Photoshop to put your board members’ photos on a Wheaties box for your next annual meeting or board retreat. If you have a member with poor attendance and a really, really fabulous sense of humor, put their photo on a milk carton.
3. Instead of the traditional gavel, give a new board chair a conductor’s baton, magic wand, or magic lamp.
4. Before talking about fundraising, give every board member a 100 Grand or PayDay candy bar.
5. Get a funny award from a pawn shop—like an old bowling trophy—and pass it on to the board member who asks the best question.
6. Give a creative toy to celebrate outstanding service, like a stuffed roadrunner or the Energizer Bunny.
7. On your board roster, list hobbies that may provide an opportunity for other members to connect.
8. Give a “Life Saver Award” to the board member who jumps in to help at the last minute.
9. For your shining stars, present a certificate for one month of shoe-shines or a piece of jewelry with stars.
10. Provide a designated parking space for new board members or board members who’ve taken on extra responsibilities.
11. Buy and present the board member who’s always putting out fires a real firefighter’s hat. Present several different hats to the board member who wears many hats.
12. Create a “bright idea” award for the board members with the most innovative idea they’ve implemented.
13. Buy a toy sheriff’s badge for the development committee and deputize them as fundraisers.
14. Create a “Member of the Moment” award for behind-the-scenes leaders

Have you ever left a meeting and thought, “Jeez, that could have just been an email!” You shouldn’t feel like that after a board meeting. If your meetings are the same-old drone reading of reports by committee chairs, it’s time to change it up!

Here are five ways to kick up the fun factor on your board meetings:

1. Split into small groups to brainstorm/present.
2. Start with a fun icebreaker or thank-a-thon.
3. Invite a client, staff member, or board member to share a client story or testimonial.
4. Serve food.
5. Bring in guest speakers.

Step 2: Make it easy

If your board members aren’t engaged in fundraising, it may be because they don’t:

• Have any fundraising training, experience, or knowledge.
• Fully understand your revenue sources or how critical fundraising is to your organization’s financial health.
• Know what to say to a donor.

If that describes your board, take a step back to help them understand your revenue sources. Give them fundraising training at each board meeting and include it in your annual board retreat. Kick off each board meeting with goosebump stories about your mission and clients. Pick powerful stories they can’t wait to share with their friends and networks!

Another great way to make it easy for them is to ask them to invite you to be their guest at any professional or networking event or group. If you both wear your organization name tags, it sparks lots of conversations about board service and your mission and programs.

Step 3: Make it heartfelt and memorable

At the start of your next board meeting, invite your members to write down why they agreed to join the board and then share it. Why? That’s the elevator statement they can share with others.  

Another fun way to deepen board relationships and identify and recruit prospective board members is to host a Jeffersonian Dinner.

Jeffersonian dinners elevate the typical dinner experience into an unforgettable night of deep, meaningful connection. As Jeff Walker, who delivered a popular TED talk on the subject of Jeffersonian Dinners, explains, a small group discusses and explores a theme together, tapping into the wisdom of the room with ‘one mind’ conversation. Participants sit at one table and—unlike the typical dinner party—guests are encouraged not to engage in one-on-one conversations with their partners on either side. Instead, all conversation is directed to the entire group, as Thomas Jefferson, himself, ordained.

These discussions can result in deeper human connection, as attendees often share vulnerabilities and personal stories. When you help people create memories with one another, they’re more likely to help each other as colleagues and friends. The result is connections formed that last well beyond the shared meal and a conversation that lives on.

If planning and hosting a Jeffersonian Dinner is out of reach, here are 10 quick tips to motivate board members from The New Breed: Understanding and Equipping the 21st Century Volunteer:

1. Tap into their motivational drives

Get to know what makes each board member tick. Spend time learning about their passions, interests, and career goals. When you align their roles with what excites them, magic happens. For example, if someone loves community outreach, let them shine in public relations and engagement. When their work feels personal and meaningful, they’ll be more committed and energized.

2. Give them regular feedback

Feedback is the breakfast of champions! Schedule regular check-ins to discuss their contributions, celebrate successes, and provide constructive insights. This isn’t just about keeping them on track; it’s about making them feel valued and supported. When board members know you’re paying attention and care about their growth, their motivation soars.

3. Give rewards and recognition

Everyone loves a pat on the back. Implement a recognition program that celebrates your board members’ hard work. Think awards, certificates, or even small tokens of appreciation. Publicly acknowledge their achievements during meetings or in newsletters. Recognition not only motivates the individual but sets a positive, encouraging tone for the whole team.

4. Offer special privileges or incentives

Special perks can make board members feel extra valued. Offer them exclusive access to events, leadership development opportunities, or networking sessions with industry influencers. These incentives are powerful motivators, showing that their dedication is not just noticed but rewarded in meaningful ways.

5. Provide training

Investing in your board members’ professional development is a win-win. Offer workshops, seminars, and courses that enhance their skills and knowledge. This shows your commitment to their personal growth and equips them with the tools they need to make an even more significant impact. When they grow, so does your organization.

6. Give public affirmations

Shout it from the rooftops! During board meetings, publicly commend members for their contributions and achievements. Highlight specific actions and their impact on the organization. Public recognition boosts confidence, creates a culture of appreciation, and motivates everyone to strive for excellence.

7. Have fun with them

All work and no play? No way! Organize team-building activities, social events, and informal gatherings where board members can relax and bond. These fun moments build camaraderie, reduce stress, and make the board experience more enjoyable and fulfilling. A team that plays together stays together.

8. Thank their support network

Send a thank-you note or token gift to the folks who support your board members. Recognizing the people who cheer them on shows your appreciation and gratitude. This simple gesture fosters loyalty and commitment to your organization, making everyone feel valued and included.

9. Positive gossip (yes, brag to peers)

Spread the good word! Share positive stories and accomplishments about board members with their peers. Mention their contributions in conversations with other leaders or during public events. This positive gossip not only boosts morale but also builds credibility and influence within and beyond the organization.

10. Make yourself available

Accessibility is key. Make sure your board members know they can reach out to you at any time with questions, concerns, or ideas. Respond quickly and provide the support they need. Your availability shows you value their time and input and are committed to their success, fostering trust and partnership.

By implementing these strategies, you’ll engage your board members and ignite their influence, leading to a more dynamic and effective governance team. Remember, a motivated board is a powerful force for good!

Do you have a favorite way to engage your board members? Drop it in the comments below!  

The post Strategies For Nonprofit Empowerment appeared first on Bloomerang.

Monthly donation appeal prompt

“As a nonprofit development officer, generate a compelling email to our donors requesting their continued support through monthly donations. Start with a warm greeting, reference their previous support, outline how their monthly donations help achieve specific goals (like funding a new project or maintaining a program), suggest a specific donation amount, and emphasize how their ongoing support is crucial for our mission’s success.”

Why this prompt is effective:

• Provides a personal touch: Using a warm greeting and mentioning previous support personalizes the email.
• Delivers a clear impact: Explaining how monthly donations will be used provides a concrete reason for giving.
• Makes a specific request: Suggesting a specific donation amount guides donors on how much to contribute.

Event follow-up thank you prompt

“As an event coordinator, craft a thank-you email for attendees of our recent event. Begin with a heartfelt thank you for their presence, highlight a key achievement or outcome from the event (like funds raised or goals met), and extend an invitation for them to engage further with upcoming events or initiatives.”

Why this prompt is effective:

• Shows immediate gratitude: Expressing thanks right after the event reinforces positive feelings.
• Highlights achievement: Sharing the event’s success shows attendees their contribution was valuable.
• Encourages future engagement: Inviting them to future events keeps them involved with your organization.

Thank you for volunteering prompt

“As a volunteer manager, write a thank-you email to volunteers who recently dedicated their time. Begin with a personalized thank you, describe the specific impact of their volunteer work (like how many people they helped or the difference they made), and acknowledge their essential role in supporting your organization’s mission.”

Why this prompt is effective:

• Provides personalized appreciation: Directly addressing volunteers and their contributions makes the message feel sincere.
• Highlights the impact: Detailing how their work made a difference reinforces their value.
• Acknowledges the role: Recognizing their essential role encourages continued support and involvement.

Welcome message with soft ask prompt

“As a communications specialist, draft a welcome email for new subscribers. Start with a warm and enthusiastic greeting, introduce your organization’s mission and goals, briefly mention the ways their support can make a difference, and gently suggest a small monthly donation to help further these efforts.”

Why this prompt is effective:

• Provides a warm welcome: Sets a positive tone and makes new subscribers feel valued.
• Introduces the mission: Helps new subscribers understand your organization’s purpose and goals.
• Makes a gentle donation request: Encourages giving without being too assertive, easing new subscribers into contributing.

Donation thank you prompt

“As a donor relations coordinator, compose a thank-you email for a recent donation. Begin with heartfelt thanks, detail the specific way(s) their donation will benefit the organization (like, funding a new program or project), and include a note about the donation being tax-deductible to provide additional value.”

Why this prompt is effective:

• Expresses heartfelt gratitude: Shows sincere appreciation, strengthening the donor relationship.
• Provides usage details: Explains how their donation will be used, enhancing transparency.
• Includes tax information: Provides useful information about tax benefits, adding extra value for the donor.

Acknowledgment prompt

“As a fundraising manager, generate a heartfelt acknowledgment letter to a donor. Thank them for their contribution, describe the specific impact it will have (like providing winter coats to families in need), mention that the donation is tax-deductible, and invite them to subscribe to the quarterly newsletter for updates on the impact of their support.”

Why this prompt is effective:

• Conveys a heartfelt tone: A sincere and engaging tone makes the donor feel appreciated.
• Highlights the impact: Provides a clear picture of how their donation will help, reinforcing their positive impact.
• Extends an additional invitation: Encourages further engagement through the newsletter, keeping them connected to your organization.

Email newsletter prompt

“As a content creator, write a paragraph for our monthly newsletter that highlights the success of our recent coat drive. Include specific details like the number of families served, the difference made, and the gratitude of those helped. Encourage readers to stay informed and involved with future initiatives and updates.”

Why this prompt is effective:

• Highlights success: Emphasizes positive outcomes, building emotional connections with readers.
• Offers specific details: Provides concrete information about the impact of their support, reinforcing the value of their involvement.
• Encourages engagement: Promotes continued engagement and updates, keeping the audience connected to your mission.

Appeal Prompt

“As a major gifts officer, craft an appeal email targeted at wealthy donors who have not contributed in the past year. Graciously remind them of their previous support, explain the current needs and why their contribution is crucial now, and encourage them to set up a monthly automatic donation for sustained support.”

Why this prompt is effective:

• Offers a polite reminder: Acknowledges past support while making a case for current needs.
• Explains the current need: Provides context for why their contribution is needed now, making the request more relevant.
• Encourages recurring donations: Suggests a recurring donation, providing an easy way for donors to support ongoing efforts.

Tips to refine your content

• Reinforce your mission: Tell AI to mention your mission to keep your content aligned with your organization’s goals and strengthen your nonprofit’s identity.
• Regenerate for fresh results: Don’t like the result? Click the REGENERATE button to get a new version with a different approach or perspective.
• Adjust length easily: If the content is too long or too short, simply ask AI to “make it 3 paragraphs” or “condense to 3 sentences” to fit your preferred length.
• Fine-tune tone: Specify your desired tone by instructing AI to “make it more formal,” “add a friendly tone,” or “be more professional” to better align with your organization’s voice.
• Enhance clarity: For more precise communication, ask AI to “simplify the language” or “clarify the key points” to ensure your audience understands your message.
• Focus on specifics: Direct AI to “add examples” or “include relevant statistics” to provide more depth and context, making your content more engaging and informative.

While the Bloomerang AI content assistant is an incredible time-saver for writing email copy, nothing can replace your personal touch and the unique voice of your organization. As you harness these tools, remember to infuse your content with the distinctive elements that make your story resonate deeply with your donors.

For more information about using our AI content assistant, check out our knowledgebase articles:

• Use the AI Content Assistant
• Write Effective Prompts in the AI Content Assistant

We’d love to hear about your experiences! Share your favorite prompts with us in the comments below!

The post Save Time With AI Content Assistant Prompts You Can Try Now appeared first on Bloomerang.

Building a legacy giving program comes down to marketing

While we might like to think that a donor with 10+ years of giving history already has our nonprofit in their will, they may need to learn that leaving a gift is an option. That’s where legacy giving marketing comes in.

Through marketing communications, nonprofits can educate donors about the opportunities to leave a legacy gift and the tax benefits for their loved ones. But unlike making an ask for a one-time annual gift, getting the gift takes more than one ask and a few follow ups. It also takes more than passive marketing efforts.

Nonprofits who are succeeding in building large legacy giving programs are proactively marketing legacy giving to donors. Through face-to-face conversations, direct mail pieces, and email, nonprofits who approach legacy giving as a long-term, multi-channel effort are getting more traction.

But wait! Aren’t legacy giving donors direct mail donors?

To that I say, but who are your legacy donor prospects? It’s not just Boomers. In fact, most people tend to write a Will during a big life change such as marriage or having a child — life changes that often take place in people’s 30s and 40s. Conversations about gift and estate planning may need to happen with people younger than you think.

Indeed, the legacy gifts that your organization may receive in the next 20 years might be from Boomer direct mail donors. However direct mail donors (even those over 65) have email addresses and are often on a nonprofit’s email list, and not all of them are legacy donors yet.

4 steps to integrate legacy giving marketing into your email program

Email is a scalable and highly effective way to get legacy giving marketing materials in front of your donors. If your nonprofit is ready to up your legacy giving game, here are four steps to get started integrating legacy giving into your email program.

Step 1: Identify your segment(s)

Have an open mind when it comes to your legacy giving data. Your best legacy giving prospects are your most loyal donors, regardless of the dollar amount they give. Loyalty can look like making annual gifts for years, volunteering, being a board member, or being a monthly donor.

To keep things simple, you might start with one segment of legacy giving prospects. Over time, as you see who is most engaged with your legacy giving content (see Step 4), you may develop other segment strategies for those donors who are more engaged.

Wealth screening can also impact your segmentation choices. Specifically, someone’s net worth can indicate whether they may be a prospect for a Charitable Remainder Trust or a Charitable Gift Annuity.

You can also find some great insights on segmenting legacy prospects by generation in this webinar.

Step 2: Build a plan to consistently roll out legacy giving messaging in email

Once you know who you want to target through your legacy giving marketing, you need a plan to consistently get legacy giving messaging in front of the audience. Consistency is often the biggest challenge nonprofits face with legacy giving. It’s easy to send a one-off mailing but it can feel like a heavier lift to be consistent. The balance here is committing to a cadence you know you can execute.

If you’re just getting started, my recommendation is once per quarter. If you have been working on a legacy giving program for a while or have more capacity, aim for once a month.

In these regular email marketing pieces about legacy giving, the goals are to 1) educate donors about legacy giving opportunities and 2) help donors see that people just like them leave legacy gifts.

We often see news stories about mega-transformational legacy gifts so it’s easy for someone to feel like their gift of $5,000 or $25,000 may not make a difference. That’s where storytelling can be a powerful ally for legacy giving. Stories offer social proof and when organizations pick diverse donor stories, they can be more effective at reaching different cross-sections of the donor audience.

If you’d like to see some examples of legacy donor stories, take a look at these examples from BC Women’s Hospital Foundation and these legacy donor stories from the Canadian Red Cross.

With any legacy giving email you send, giving subscribers content to click on is key. Your email could be a teaser of a story or a link to a legacy giving story video. The reason we want people to click on content is so that over time we can see who is most engaged with legacy giving content. Either within the content or in the email, be sure to link to your legacy giving informational page. Again, this will be valuable information about your prospects.

Step 3: Strategically use surveys

One of the best tools we have to get legacy giving prospects to raise their hands is surveys. With our clients, we typically run an annual prospecting survey to update the donor file. It’s a short email with just one question that gets to the most important information for the fundraising team: Is someone planning to or considering a legacy gift?

Here’s an example of one of these survey emails.

These kinds of emails are extremely effective because of the ability to answer the survey quickly and easily track responses. Over time, they will help you build a better legacy giving portfolio.

Step 4: Leverage your email user data to take things multi channel

The fuel for your legacy giving marketing is your data. With email, you have an incredible wealth of engagement data that will allow your team to do things like:

• Personally follow up with subscribers who are highly engaged with legacy content
• Send targeted direct mailings
• Curate better event invite lists legacy giving events

Email has long been an incredible tool for fundraising and there are so many possibilities for legacy giving marketing. With time and consistency, your nonprofit will begin to build a legacy giving program that can provide sustainability for its future.

The post 4 Steps To Market Legacy Giving Using Email appeared first on Bloomerang.

1. Personalize email content to boost engagement

Personalization makes your audience feel valued. The AI Content Assistant can help you by suggesting personalized greetings and content based on the recipient’s preferences. Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates.

2. Optimize subject lines for higher open rates

A captivating subject line is crucial as it determines whether recipients will open or ignore your email. Use the AI Content Assistant to generate multiple subject line options and choose the one that best captures attention. The tool can help you craft subject lines that are both intriguing and relevant to your audience.

3. Craft clear and concise content that will resonate

Emails should be clear and concise. The AI Content Assistant can help you refine your message by summarizing lengthy paragraphs and removing unnecessary jargon. This makes your emails easy to read and understand, increasing the likelihood of your message being well-received.

4. Enhance calls-to-action (CTAs) to get the results you want

Effective CTAs are essential for driving conversions. The AI Content Assistant can suggest powerful CTAs based on your email content and desired outcomes. Whether you want recipients to sign up for a webinar, download a resource, or make a purchase, a well-crafted CTA can make all the difference.

5. Proofread for perfection

Typos and grammatical errors can damage your credibility. Use the AI Content Assistant to spell-check and grammar-check your emails before sending them out. This ensures your emails are polished and professional, reflecting positively on your brand.

6. Choose the right tone for the right audience

Different tones of voice resonate with different audiences. The AI Content Assistant can help you adjust the tone of your emails to match your audience’s preferences. Whether you need a friendly, formal, or persuasive tone, the AI can transform your content accordingly, making it more appealing to your readers.

7. Translate content for speakers of other languages

If your business operates internationally, language barriers can be a challenge. The AI Content Assistant can translate your email content into multiple languages, enabling you to effectively communicate with a global audience. This ensures your message is clear and culturally appropriate for all recipients.

8. A/B Testing for the Win

Take the guesswork out of content creation! Use the AI Content Assistant to generate variations of your content and test which ones resonate best with your audience.

Conclusion

Using the Bloomerang AI Content Assistant can transform your fundraising. It offers a fast path to personal messages, optimal subject lines, and clear content while enhancing CTAs, proofreading, adjusting tones, and translating content. Now, you can craft compelling email campaigns that drive engagement and conversions. Embrace the power of AI to take your email marketing to the next level.

What are some ways our new AI Content Assistant will help you craft compelling emails? Share your thoughts and experiences in the comments below!

The post 8 Strategies For Crafting Compelling Email Campaigns With Bloomerang AI Content Assistant appeared first on Bloomerang.

Dear Charity Clairity,

I’m wondering what role direct mail plays in our digitally-dominant world? My boss wants me to schedule fewer hard copy mailings, and rely more on less expensive email and social media. But I wonder if in the long run the ROI is better for direct mail than digital? Is there any research on open, conversion and retention rates for the different mediums? I did stop donor acquisition mailings a few years back because returns were so low. But, now I’m wondering if I was being pound-wise and penny-foolish.

— Direct and Digitally Dumbfounded

Dear Direct and Digitally Dumbfounded,

Great questions!

As media options continue to multiply, choosing the best channels becomes more and more fraught. And, as with most things, there’s no one right answer.

The truth is that reaching people today is more challenging – and more expensive – than it was 40 years ago when I began in fundraising. That being said, it was expensive even then!

You have to spend money to make money

For donor acquisition, direct mail returns of 2% were considered good then. And it cost $1.25 to raise $1.00. The real money came with repeat giving as measured by donor lifetime value. Still, the acquisition effort was essential because without it there would be no lifetime value whatsoever.

That’s still the case, even though direct mail acquisition guru Tom Ahern notes today 1% is cause for a party! John Lepp says anything between 0.25 and 1% is reasonable today. It’s not a lot, but it’s definitely more than nothing.

And what about other acquisition channels? Email, social media, text, advertising, events… the choices go on and on. You’ll want to try some of these, and your choice will depend on the channels you know your constituents frequent. Nothing will come from nothing. You should know, however, a recent NonProfitPro article found results disappointing:

“One of the biggest advantages of direct mail is that it yields a much higher response rate compared to other channels. Despite all the hype, the average response rate of online and social media channels is disappointingly low. The average email response rate is around 0.1%, the average response rate of paid search is 0.6%, and 0.2% for online display marketing.”

You also have to spend money to keep money

Think about it this way: If it’s your own money, perhaps you hire an investment advisor to make sure you don’t lose any value and also grow value over time. What if you were to consider your organization’s house list (any donors who’ve given to you in the past) your “donor investment advisor?”

Effectively, your list can advise you regarding who already cares about you. Used wisely, it can suggest those to whom you may wish to pay some special attention (e.g., first-time donors; monthly donors; upgrading donors; lapsed donors; major donors; event attendees, etc.). One way to do so is by sending them hard copy mail. In fact, per guru John Lepp, if you send direct mail to this house donor list you’ll get a response rate of 10 to 20% for your direct mailing.

Let’s look at some of the advantages of direct mail

It has a longer lifespan

A GLW Media study shows direct mail has an average lifespan of 17 days while email only lasts an average of 2 seconds. Often, multiple people in a household will see the direct mail piece lying around on a counter or kitchen table.

TIP: Include a QR code on your mail piece to help people take action more conveniently. Further personalize your communication through follow-up emails that serve as reminders to folks to take another look at your mailed piece.

It has a higher and faster response rate

A Direct Marketing Association report found 4.4% of people respond to direct mail while only 0.12% respond to emails. Hubspot found direct mail also speeds up the purchase timeframe. On average, any purchase decision (nonprofit donations, too!) takes longer than a week and over a third take more than a month. However, with direct mail, 73% of purchase decisions take only 1+ day.

TIP: Use one or more of these strategies to maximize the chance your letter will get opened. Also take the opportunity to personalize your mailing inside with personal, handwritten notes. It will ensure more folks pay attention to what you’ve written.

It offers a tangible, personal, memorable connection

A United States Postal Service study found 71% of Gen X and older consumers find mail to be more personal than online communications. They’re excited when they receive mail from you! Even 72% of Gen Z said they’d be disappointed to no longer receive mail.

TIP: Integrate direct mail with digital campaigns to create a synergistic effect that increases engagement. SG360’s research reveals integrated campaigns capture 39% more attention than digital-only initiatives. Moreover, these multifaceted campaigns provoke a 5% increase in emotional intensity, leading to a more memorable and impactful experience.

Bottom line

Different reports and studies yield slightly different numbers, but everything points to the fact that direct mail is more than alive and well and still plays an important role in donor acquisition, retention, and upgrades. And when it comes to building personal relationships, it generally outperforms the alternatives.

Alas, it costs more money than it used to and it takes more work. There’s simply no way around this reality.

So, it’s time to dispel the notion you can be successful on the cheap. The best course forward is to simply budget more for both donor acquisition and retention, and put in place written strategic plans to help you accomplish your fundraising goals in the most effective way possible.

Be dumbfounded no more!

— Charity Clairity (Please use a pseudonym if you prefer to be anonymous when you submit your own question, like “Direct and Digitally Dumbfounded” did.)

How do you use direct mail in your fundraising? Let us know in the comments. 

The post What Role Does Direct Mail Play In Fundraising In A Digital World? appeared first on Bloomerang.

No more staring at a blank page!

The AI Content Assistant is like having a helpful writing companion by your side. Whether you need a nudge in the right direction, a complete content overhaul, or just a quick grammar check, the Assistant is here to lend a hand.

Here’s what you can do with the AI Content Assistant:

• Get a jumpstart on your email: Feeling stuck? Ask the Assistant to suggest email copy based on a particular theme or desired call to action.
• Refine your writing: Let the Assistant improve your content by checking spelling, summarizing lengthy text, or even changing the tone and style.
• Proofread with confidence: Ensure flawless grammar and punctuation with the Assistant’s spell-checking and editing features.
• Personalize your message: Tailor your email for maximum impact. The Assistant can help personalize content and adjust the level of formality.
• Translate with ease: Overcome language barriers by translating your email content directly in the editor.

How it works

You’ll find the AI Content Assistant within the email editor. Simply click the Write with AI button to open a chat window. There, you can ask your questions and receive real-time guidance. The Assistant will even “remember” your conversation, enabling you to refine topics and ask follow-up questions.

Peace of mind with your data

We understand the importance of data security. Rest assured, the AI Content Assistant operates independently and does not access any Bloomerang user data beyond what you enter directly into the chat window. And, the Assistant does not retain user-entered information after your chat session ends.

Getting started with the AI Content Assistant

The AI Content Assistant is available to all Bloomerang users with access to the email editor. There are no additional costs or limitations—it’s included in your Bloomerang subscription!

A few things to keep in mind

• Think of the AI Content Assistant as a valuable collaborator, not a replacement for your own creativity. While the Assistant can offer fantastic suggestions and improvements, it’s always a good idea to review its recommendations and ensure they align with your message and brand voice.
• The information the Assistant provides is based on its training data, which is current as of September 2021. It doesn’t access real-time information from the internet.
• There’s no option to disable the AI Content Assistant entirely. However, you can choose not to interact with it by avoiding the Write with AI button.

We’re confident that the AI Content Assistant will become an indispensable tool in your email marketing arsenal. Stay tuned for upcoming resources designed to help you harness the power of AI content creation for even more impactful email campaigns!

What questions do YOU have about our new AI Content Assistant? Share them with us in the comments below!

The post New Bloomerang AI Content Assistant appeared first on Bloomerang.

Dear Charity Clairity,

I’ve been hearing a lot about storytelling and want to be sure I avoid common pitfalls. My boss wants to be sure we incorporate the story of our history, plus awards we’ve recently won, into our narrative. I’m not so sure that’s compelling to donors. What mistakes have you seen nonprofits make when it comes to storytelling and engagement? 

— Seeking Enlightenment

Dear Seeking Enlightenment,

One of the biggest mistakes nonprofits make is filling their communications with cold hard data rather than emotional stories. For more information about how to avoid falling into this trap, read this on why you want to appeal to emotion rather than reason. Especially in a fundraising appeal!

But let’s take it back a few steps. Before you get to the point of crafting compelling stories, you must understand (1) what a story is/is not, and (2) what’s engaging/not engaging.

So, today, I’d like to talk about three other ways nonprofits fail to put their best foot forward when talking with prospective supporters about the problems they address, the solutions they seek, and how the donor can help make a positive impact.

1. A story is not a category

Don’t lead with your service category! When asked what you do, don’t tell me you’re an arts organization, social services agency, university, hospital foundation, school, international aid organization, animal rescue mission, environmental nonprofit, mutual aid society, civil rights group, or any other category of service. These are just empty structures.

Instead, tell me something specific and meaningful that calls you to this mission. Get to the root of why you feel you’re engaged in tackling one of the world’s — or your community’s — most pressing problems. Talk about the single most important thing you’re dealing with — or care about — right now.

• You’re creating opportunities for struggling artists to bring beauty to the world.
• You’re healing sick people, who will otherwise suffer.
• You’re giving tomorrow’s leaders the knowledge and skills they’ll need to become productive members of society.
• You’re engaging in life-changing research, without which suffering will result.
• You’re helping youth develop healthy, successful lives.
• You’re providing rescue and relief where otherwise people would be unable to thrive.
• You’re saving abused animals from cruelty and suffering.
• You’re saving a dying ocean, without which our planet will not survive.
• You’re fighting against injustice to give everyone equal rights and ensure democracy survives.

You exist because of stories—stories of problems you’re working to solve. Tell stories of those you’re helping, and what role the donor can play in this work. The best stories are experiential journeys of understanding and empathy. Told well, the listener/reader sees what the character sees and feels what they feel. On some level, they relate to them.

TIP: Keep in mind different stories resonate with different people, So, you’ll want to collect a variety. Some ways to find and disseminate stories include:

1. Bring clients to present at board, committee, and staff meetings. 
2. Get board members out in the field to visit programs. 
3. Send board members and targeted donors a “story of the week”/ “month.”
4. Ask board members and staff to share field stories at meetings. 
5. Write stories down, and share them with everyone after the meetings (so those who were present remember them, and those who were not can hear them).

2. Eschew the weeds and focus on the change

Don’t get lost in the depth/breadth of what your organization does. People are interested in what they can do to create positive change. Sure, sometimes you’ll want to talk to major donor prospects about details. But, as a general rule, you don’t want to come at a prospective donor like a firehose.

Your history and awards are not about change. They’re about the past. And your ego. Donors care about the future. And their own egos. They’re looking to co-create a better future with you. They’re not interested in hearing you brag about your accomplishments.

Be sure to incorporate into your narrative what change the donor’s gift will bring about. Simple black and white results. “You’ll restore hope” is not something a donor can visualize. Tell a simple, short story. Show them what they can do to give that story a happy ending:

• If they give, something clearly good happens.
• If they don’t, something clearly bad happens.

TIP: Complexity kills fundraising. The truth is donors don’t care about all of the ways in which you work — numbers served, geographic reach, number of staff and volunteers, years in existence, range of programs, awards won. Giving is triggered by the social-emotional part of the brain. Donors get a jolt of pleasurable dopamine and a warm glow merely contemplating a philanthropic gift. But, as soon as complexity (numbers, data, facts, figures) enters the picture, a more analytical part of the brain is triggered. This part of the brain thinks and deliberates, stopping your would-be donor dead in their tracks. It may motivate contemplation; it won’t motivate giving. What donors really care about is results – yearned for and made possible. The best fundraising is simple.

3. Include all 3 key story elements

What all good stories have in common is a protagonist, problem, and solution. If you miss any of these ingredients, you’ll fail to engage your reader/listener.

1. A protagonist is a single individual, not a group. The struggling artist, cancer survivor, student with a learning challenge, parent of an autistic child, trans youth, hungry child, abused animal, dying ocean, prisoner unjustly incarcerated. The story hinges on the person and how they think, feel and encounter the world.
2. A problem begs to be overcome. Without one, you’ve perhaps got a narrative (an account of events). But, not a story that will draw people in enough to make them want to act.
3. A solution is an outcome that creates change, giving the donor a pivotal role. There’s got to be a pay-off. In fundraising appeals, this is generally the call to action. It might be an ask for a charitable gift. Or it might simply be asking people to share the story with their networks.

TIP: Don’t make the mistake of crafting your story until you’ve first outlined each of these three key elements. Sometimes protagonists are easy to come by, other times you have to really think. For example, if you’re a marine conservation center you may think the protagonist is the facility. Or a program for which you’re trying to raise funds. Dig deeper. Perhaps the real protagonist is the ocean or the coral reefs. The problem is they’re starving or dying. The solution? What do you really need – right now – to move the needle and create positive change?

Hope this helps enlighten you so you can move forward in crafting compelling stories that really draw people in!

— Charity Clairity (Please use a pseudonym if you prefer to be anonymous when you submit your own question, like “Seeking Enlightenment” did.)

Have you seen success with crafting compelling stories? Let us know in the comments. 

The post [ASK AN EXPERT] What Are Some Storytelling Pitfalls To Avoid? appeared first on Bloomerang.

Bloomerang features the industry’s friendliest tools, unlocking valuable time savings. This powerful combination of new features and functionalities will pack a time-saving punch for organizations of all sizes—regardless of resource constraints or creative capabilities.

Bloomerang email builder updates you’ll love include:

• A fresh library of ready-to-customize templates: Maximize donor engagement with professionally designed templates that use donor psychology principles and best practices. These templates include sample content to kickstart fundraising campaigns you can easily brand with your organization’s colors and logo. Built for accessibility, they’ll ensure an enjoyable and engaging experience for users of all abilities. Plus, they’re optimized for mobile for a flawless display on any device.
• A rich, expanded design toolbox: Quickly create branded emails with intuitive drag-and-drop content blocks and a library of web-safe fonts and color palettes. Our growing library of pre-built templates, complete with starter copy, will have you on your way to creating emails in record time that resonate with your audience and inspire them to give generously.
• An industry-first AI-powered writing assistant: Don’t let writer’s block slow you down. Get a time-saving boost with the industry-first AI Content Assistant from Bloomerang. Think of it as your helpful writing assistant that’s always on hand and ready to suggest headlines, body copy, and calls to action that resonate with donors. You can even use it to create different messages to test and improve your fundraising outcomes. This marks the beginning of AI-powered innovations coming to our market-leading giving platform.

This trifecta of user-friendly interfaces, customizable templates, and AI-powered writing will be ready to use on July 18.

Visit Bloomerang Academy to see an in-depth overview of this new feature!

P.S. By sharing this story with your colleagues, you’ll help them learn about ways Bloomerang can help tell their stories and save valuable time.

The post Introducing Powerful Email Builder Updates Featuring AI Writing Assistance appeared first on Bloomerang.