Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.

In this video, Steven from Bloomerang sits down (virtually) with Gracie from B.E.A.M. (Beaches Emergency Assistance Ministry) to talk about how they have raised over $80k through persistent fundraising and stewardship.

Campaign At-A-Glance

BEAM, no stranger to emergencies (it’s in their name), jumped into action as soon as the crisis began. Gracie didn’t hesitate to include a soft ask in every update email, and shared impact stories frequently.

The #1 reason people don’t give is because they’re not asked. If you make that decision for them, you’re not going to raise any money.

1st Crisis Email

34% open rate, 4% click-through-rate

Subject: Emergency funds needed; COVID-19 intensifies

Crisis Update Email

With all of the in-person interactions BEAM has with service recipients, explaining social distancing measures was critical. Gracie made sure to always include a soft ask in each update email.

48% open rate, 5.8% click-through-rate

Subject: COVID-19 – How You Can Help

Impact Update Email

Deeper into the crisis, Gracie did not shy away from telling specific impact stories of what their services team was able to accomplish through donor support. BEAM boasted an unprecedented increase in first-time donors.

42% open rate, 5.7% click-through-rate

Subject: BEAM Reacts as COVID-19 Needs Increase

Updated Thank You Letter Template

Gracie updated their standard thank you letter template to acknowledge crisis support specifically:

The post B.E.A.M. (Beaches Emergency Assistance Ministry) appeared first on Bloomerang.

Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.

Maggie’s Place | Steady Support From Segmented Email Appeals

In this video, Steven from Bloomerang sits down (virtually) with Laurel from Maggie’s Place to talk about how they maintained a steady stream of support while the COVID-19 crisis changed how they provide services.

Campaign At-A-Glance

With multiple locations closing or partially-closing to in-kind drop-offs, MP needed to communicate what changes were happening on-site while also explaining that there was still a need. Several consecutive update emails were sent, each with a contextualized appeal for support. If that wasn’t enough, they also had a statewide day of giving to navigate. Laurel says that weaving in stories from service recipients and thank you’s to supporters was critical to their success.

Facility Restrictions + Appeal Email

With locations in two states, the first notification email since the crisis began was segmented to groups: supporters in AZ and those in OH. Subsequent emails would explain any changes or updates to services, but each contained an appeal. Even though item drop-offs would be prohibited, MP gave supporters additional ideas for how they could be supportive.

47% open rate, 1.7% click-through-rate

Subject: Response to COVID-19

Segmented Thank You + Appeal Email

MP was sure to send thank you emails to supporters but in a segmented fashion. Recent donors received a thank you without an ask, while those who hadn’t given received a version with an appeal.

Subject: We are Thankful for the Helpers and Supporters.

AZ Gives Day Appeal Email

Early April brought an annual statewide day of giving, which MP didn’t shy away from. Laurel says that they’ve raised 3x as much as they did last year.

Subject: Maggie’s Place stays committed to our moms.

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Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.

Ada Jenkins Center | Service Offering Precautions Communication & Critical Assitance Fund Creation

In this video, Steven from Bloomerang sits down (virtually) with Karen from the Ada Jenkins Center to talk about a special COVID-19 fundraising appeal campaign that resulted in nearly $100k donated, despite an in-person event cancelation.

Campaign At-A-Glance

Faced with a constituency directly impacted by the coronavirus, AJC needed to communicate and raise money quickly. The result was an event cancellation, a service offering pivot and the creation of a new fund dedicated to job and service-loss relief.

Email #1 – COVID-19 Precautions

With all of the services provided by ACJ, they needed to communicate what would continue and what precautions would be taken to ensure the health and safety of employees and service recipients. This email also communicated the postponement of their annual gala.

29% open rate, 3% click-through-rate

Subject: Our COVID-19 Precautions for Health and Safety

Email #2 – Urgent – Our Families Need Help like Never Before…

31% open rate, 2.4% click-through-rate

Subject: How to Help: Kid Booster Crisis Fund

AJC created a brand new fund to support those financially and medically impacted by the coronavirus.

The post Ada Jenkins Center appeared first on Bloomerang.

Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.

Peace Community Center | Event Cancellation + 5-Touch Email Campaign

In this video, Steven from Bloomerang sits down (virtually) with Miranda from Peace Community Center to talk about how they transformed an in-person event into a multi-touch email campaign that raised over $118k.

Campaign At-A-Glance

PCC converted a canceled in-person event into a multi-touch email sequence. Rather than hosting the event “virtually” at a set date and time, the content of the event was rolled out over a two-week period, with an ask and campaign progress communicated in each email.

The COVID crisis seemed to come at an interesting time for us, as we were getting ready for our annual benefit dinner on March 27th and had to cancel it. We didn’t do an appeal specifically about COVID-19, but used the impacts of the virus to fuel our appeal that we would have done around this time anyway. Our organization is an education-based nonprofit supporting historically underrepresented students, so with schools closed across Washington State, our programs had to quickly adapt to meet the needs of our students in the moment. We used this, along with stating the fact that we had to cancel our only main fundraising event of the year and that our organization relies on funding from that event. Our donors received the messaging really well, and were looking for ways to help out in this time of crisis.

Email #1 – Event Cancelation

Following a statewide shutdown, PCC was forced to cancel an in-person event scheduled about two weeks away. Rather than “canceling” the event, Miranda communicated that it would be moving to an online format with an unchanged fundraising goal.

43% open rate, 3.4% click-through-rate

Subject: Important Update: Learners to Leaders 2020

Appeal Email 3 of 5 – Service Recipient Story

Between the event “cancellation” email and the scheduled date of the event, Miranda sent five emails, each featuring someone who was going to speak at the event.

Here is one of those emails, featuring a former service recipient:

23% open rate, 3.4% click-through-rate

Subject: IT’S THE LAST DAY to stand with Hilltop students!

Email #3 – Thank You / Campaign Success Email

Following a successful campaign, Miranda sent a “thank you” email from the ED, which also included a video.

42% open rate, 4.7% click-through-rate

Subject: WOW! Thanks to YOU Peace Did It!

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