Our mission is to put Christian principles into practice through programs, services and relationships that build healthy spirit, mind and body for all.

Challenge

YMCA of Rock River Valley was looking for an affordable donor management solution with strong customer support and robust reporting capabilities to help them achieve their mission. “As a development professional who came to the Y from outside of the Y, I was often frustrated by the lack of robust, reliable reporting available in our previous system. I knew we needed a new solution but resources are always tight and the priority is putting available dollars into meaningful programs for our community — not necessarily on backroom functions. So, we needed to find something that was affordable, had strong support, and robust reporting,” said Michelle Gorham, Chief Advancement Officer for YMCA of Rock River Valley.

Solution

Luckily, Michelle met Bloomerang’s Chief Engagement Officer, Steven Shattuck, at NAYDO, an annual YMCA conference. She was impressed with Bloomerang’s focus on helping nonprofits grow, developing fundraisers, and being another teammate for their customers. Bloomerang offers more than just a product or software solution. After being introduced to someone on Bloomerang’s “very helpful sales staff,” Michelle felt confident that Bloomerang could help her do her job more effectively – starting with pulling the right reports. Reliable reporting functionality combined with Bloomerang’s custom fields, provided a powerful combination for gathering donor data and diving deeper into individual donor involvement. YMCA membership is just a piece of the puzzle when you’re trying to get a clear picture of how your donors engage with your organization. “I am grateful that Bloomerang lets me create some custom fields to gather information like interests of key donors and how that donor is involved in our Y other than membership.”

Michelle and her team aren’t looking back. “Bloomerang is now our key donor database and we use it primarily for all of our donor information. I also love sending email solicitations via Bloomerang to communicate quickly and easily with our donors.” During this COVID time, Michelle was happy that Bloomerang could not only improve constituent communications, but could also make it easy for one person to manage it without adding time and expense. “Before Bloomerang it was impossible to send an email to donors (either specific donors or all donors) and have that information in the donor record and available to compare to who responded. Now, in the matter of a few minutes, I can communicate with donors and share a story, a request, or a thank you. In addition, with a staff reduction (to just me) during and post-covid, I’m more efficient than I would have been had I stayed in our old database.”

Results

Since implementing Bloomerang, YMCA of River Rock Valley has been able to alleviate several fundraising pain points around reporting and getting the support they need to succeed. “I am so grateful to Bloomerang for giving me a way to pull reports that I trust and that make sense. I am also so very thankful for the amazing support team that takes calls, emails, and chats. They are phenomenal and help me get the exact information I need without ever making me feel like a bother to them.”

Michelle can’t just pick one Bloomerang feature that’s a must-have for other YMCAs. Here’s her list of features that are useful for YMCAs:

• The ability to document interests of donors
• The ability to have multiple campaigns active at one time
• The ability to assign tasks to other staff members (like first-time donor calls) to help staff know when would be a good time to talk to their donors.
• I am also particularly grateful for the automated generation/assignment of acknowledgement letters. That’s so much better than the operations software where we had to manually create spreadsheets and do mail merges.

YMCAs, take notice. Michelle has some quick advice for anyone who’s thinking about getting a new donor database. “Bloomerang is way easier to report out of than what you are probably using AND that the people are WAY nicer! Chatting in to Bloomerang is often a highlight of the day. They care about our success and new features are regularly added.”

At the end of the day, YMCA of River Rock Valley has benefited from having better insights into their donor data, which has improved their productivity and communication segmentation. This has allowed them to make better informed fundraising decisions. “Most importantly we know our donor retention which is not something we knew before. The previous system simply didn’t give us reliable data. I also now have information about key interests of our most generous donors and have the ability to create reports that can show me all the donors who have said they care about ‘academic programs’ or ‘camp’ or ‘disease prevention programming’ so that we can engage in important conversations with them.”

All in all, it’s amazing what an intuitive, relationship-focused database can do for the growth of an organization such as YMCA of River Rock Valley. “I love Bloomerang and tell everyone who asks (and often those who don’t) that they should look into it.”

The post YMCA of Rock River Valley appeared first on Bloomerang.

We believe all children deserve the opportunity to discover who they are and what they can achieve. That’s why, through the Y, youth today are cultivating the values, skills and relationships that lead to positive behaviors, better health and educational achievement.

Challenge

YMCA of Central and Northern Westchester was looking for an affordable, data-driven donor management system that could efficiently house, organize, and segment their data. “I needed a good value and I needed to transfer 20 years of data from outdated accounting software,” said Mary Rahe, Director of Development at YMCA of Central and Northern Westchester.

After doing some research, Mary realized that Bloomerang might just be the affordable, and easy-to-learn and use solution they were searching for.

Solution

YMCA of Central and Northern Westchester had finally found a dependable, user-friendly system that could grow with them. Increasing donor retention and simplifying development processes were important to Mary. “I like that I can see my donor retention stats every time I open Bloomerang.”

Being able to run reports and segment all of their data was also important, and that’s why Mary was originally drawn to Bloomerang’s reporting functionality and user-friendliness. On top of that, finding a solution with “excellent” customer support was a nice bonus.

Results

YMCA of Central and Northern Westchester has seen several fundraising pain points be alleviated since implementing Bloomerang. One such benefit is that the development team is now able to spend more time doing what they do best. “Quick reports means more time spent in the development cycle.”

At the end of the day, implementing Bloomerang has contributed to YMCA of Central and Northern Westchester putting more focus on donor research, tracking, and retention. Not only that, but having the social listening hub has helped with their social reach. “Our social media reach has increased.”

It’s amazing what a user-friendly, donor-centric tool can do for the growth of an organization such as the YMCA of Central and Northern Westchester. “Overall, I love Bloomerang and have recommended it to many of my colleagues in nonprofit.”

The post YMCA of Central and Northern Westchester appeared first on Bloomerang.