What does the current state of donor retention in the sector look like and what can we learn from it? In a nutshell: The personal touch works. Creating a second gift strategy will help you make retention a priority.
 
In this session, you’ll learn why donor retention is important while gaining practical retention tips and real-world examples you can use to ensure that your donors keep giving.
 
Learning Objectives:

• A study of donor retention: current third-party stats on the state of donor retention in the sector

• Why do donors stop giving and why do they keep giving

• Practical retention tips and real-world personal touch examples

View this session’s slides here

The post Donor Retention Trends and What You Can Do About It, Insights for Animal Welfare Nonprofits appeared first on Bloomerang.

 
Elevate your Animal Welfare Nonprofits’ online fundraising game with actionable tips you can implement today! Join us on September 26th as James Goalder shares key insights and best practices from successful nonprofits. Learn how to make simple yet powerful changes to boost online donations, avoid common fundraising roadblocks, and confidently hit your year-end fundraising goals.
 
Learning Objectives:
• Simple ways you can update your online fundraising process

• Common pitfalls to avoid when building your fundraising campaigns

• Insights from other nonprofits’ online giving experience and how that impacts donations
 

The post Start Raising more for Your Animal Welfare Nonprofit appeared first on Bloomerang.

Challenge

Linda Moore, Assistant Director at SWCC, was worried that they had outgrown their previous database.

“As our old database grew, it became harder to recognize and merge duplicate entries as even a period in a different place created a new entry. Entering all the donor information manually was time-consuming and therefore costly.”

Solution

SWCC switched to Bloomerang in late-2014, and it’s now their main database for all operations.

“We send out weekly email updates to our donors, create reports for mailing appeals and newsletters, create and print letters and mailing labels for tax receipts, and file donations to allow us to see the effectiveness of certain appeals.

Bloomerang allowed us to at least have the online information entered automatically. We love the fact that it integrates well with our Firespring website.”

Results

“Bloomerang saves us time, which transfers to more time spent working to save and take care of animals. And since time is also money, Bloomerang saves us money, too.

We found Bloomerang to be much easier to use overall than our former database. Having online donor information entered automatically was a huge savings in time. We have also found Bloomerang to simply be easier to use. For example, it is obvious when there is a duplicate entry, and very easy to merge them. The timeline makes it easy to see interactions with each donor, and to keep track of individual transactions and compare them to past years.”

The post Southwest Wildlife Conservation Center appeared first on Bloomerang.